I could write an entire blog just discussing the douchebaggery of Dr. Oz.
For those of you not acquainted with the wonders of daytime television, Dr. Mehmet Oz is a cardiac surgeon. He went to Harvard. Then Wharton. Then the University of Pennsylvania School of Medicine. He currently teaches at Columbia, where he directs the Cardiovascular Institute and Integrative Medicine Program. He has patents. He has authored many papers. He got his showbiz career start as a guest on The Oprah Winfrey Show in 2004. He then received his own spin off series produced by Harpo (Oprah’s production company) called The Dr. Oz Show. He’s won Emmys. Sounds legit, right? Right?
Dr. Oz uses a lot of decisive language, claiming “revolutionary” “miracles” and “cures” for a whole host of health problems. One particular hill Oz has decided to die on is the horrible burden of fat. Not necessarily obesity (a nebulous term at best), but fat of any kind. I decided to spend some time over at his website watching episodes, and I think I killed off a small part of my soul in the process. The search term “fat loss” returned 752 results when I searched episode topics. I present a small sample of episode titles:
21 Days to a Flat Belly
Dr. Oz’s Two-Week Rapid Weight Loss Diet
Melt Your Fat Fast
Three Teas That Will Shrink Your Waist
The Next Big Weight-Loss Superstar
New Ayurvedic Fat Fighters
The Secret World of Squashers (wait, how is this even a health topic?)
Oz starts most episodes talking with guests (mostly women), encouraging them to speak about their bodies under the pretense of helping them to self-actualize and appreciate themselves for who they are, after which he promptly prescribes that they lose weight. I found a particularly shaming episode about bedonks that… well, see for yourself:
I need to face my “rear-ality” and “bust (my) butt fat” with a “butt busting brownie”. Oh, to be as lucky as the guests on his show, standing around in nothing but panties and a t-shirt, encouraged to disparage my tush on national television in front of millions of people.
Apparently, there are only 4 steps I need to follow to fix my derrière dilemma. If you watch more Dr. Oz (though I don’t recommend it) you’ll notice a similar trend: “3 Ways to Get Your Fat to Eat Itself”, “The 3-Step Action Plan to Supercharge Your Hormones and Melt Fat”, and “4 Ways to Flush Fat From Your Body” are some examples. First, I find the numerical aspect interesting. Is there something innately appealing about a checklist? From my experience, quick fixes and fads do not make for sustainable weight loss. However, lists like these prey on the insecurities and frustrations of plus sized women, telling them that now, finally, there is an easy solution that will work for them. They just need to try! The other critical feature of these titles is that they heavily imply negative connotations. “Bust Your Butt Fat” evokes a feeling of combativeness, while “3 Ways to Get Your Fat to Eat Itself” implies some sort of weird, alpha-fat cannibalism super-struggle within your own body. I never understood the use of “melt” as a verb for weight loss, because it implies that the body is interacting with fat in a way that isn’t even scientifically accurate, and the same goes for “flushing” fat from one’s body.
Dr. Oz’s manipulative phraseology and imagery conveys a message that is just wrong. Millions of women watch his show every day. Millions of women hear Dr. Oz, a physician, telling them that their body is malformed and that they are unhealthy. Just in case you were wondering, there is no revolutionary miracle cure for “obesity” that involves shock, humiliation, and manipulation of statistics. That’s called bullying. In Dr. Oz’s case, it’s the bullying of millions of people for the sake of profit and renown.
What a douche.