Fat America: Profiting off the Majority-Minority

Fat Wallet

A fundamental pillar of body diversity activism is the concept that fat people are a persecuted minority in this country. Statistically, people classified as “overweight” actually make up over two-thirds of the population. That means we can’t be considered as a minority, right?

Wrong.

This statistical discrepancy is used as fuel to discredit the body acceptance movement. What a cursory internet search reveals, however, is that this is a legitimate phenomenon called the “majority-minority”. In Texas, New Mexico, and California, for example, non-White Hispanics constitute a majority-minority, in that their population outnumbers that of other races in the same region. This majority-minority status does not negate the discrimination faced by the Hispanic population. Things like housing discrimination and hate crimes (which among immigrant populations are most likely higher than reported due to fear of deportation), are just as bad in these states compared to states where Hispanics are merely a minority-minority group.

Increased population, and thus visibility, is not a cure for discrimination. This is painfully apparent when looking at the treatment of fat people. Even though fat bodies, or at least bigger than “average” bodies (think about that statement for a second) are by far the numerically dominant group. Logically, businesses should be catering to us. Services should be catering to us. People who make waiting room seats, underpants, and cars should all be catering to our big butts. There are billions of dollars to be made here. A capitalist’s wet dream.

Instead, I hear arguments along the lines of, “just because you’ve let yourself get fat doesn’t mean you deserve special treatment”.

Is it special treatment when it directly caters toward the majority of people?

In fact, weight-loss is a huge money-making industry. It just doesn’t cater to us. It tricks us into THINKING it’s catering to us. In actuality, it’s taking advantage of us. Warning: dieting and weight shaming ahead.

From media empire charlatans …

… to the tech industry …

… to multi-level marketing schemes…

… to the pharmaceutical industry …

The diet industry is a $60 billion a year industry, and it works if your metric for “working” is making a shit ton of money reliably over time. What it doesn’t succeed in doing, however, is helping people lose weight and achieve that much sought-after “average”-ness. Most people regain the weight they lose. Businesses and corporations stand to gain by keeping your sad ass fat, and your fat ass sad. By treating the majority like a minority group, by keeping us feeling disenfranchised, lonely, ugly, and unloveable, corporations can keep us buying things that don’t work and things we don’t need. Fat Americans face discrimination on an economic level, with constant messages telling us we aren’t worth anything unless we change. That we don’t deserve to be treated well unless we stop being “lazy” and “exert some effort”. We are subjected to scare tactics, personal attacks, and public shame. “Average” and “thin” people are susceptible to these messages as well. People are pressured to utilize “willpower” to maintain their physique, to eat certain foods and take certain medicines so they don’t devolve into a dreaded fat person. This fuels societal stigma, and creates a body-type based class system where thin people benefit from fat people staying fat. People who stay “fit” because they “put down the cheeseburger” or “get off their ass”. They can feel superior. They can feel “better than”. They can feel right, as long as they keep taking their probiotics and count every calorie and exercise 90 minutes a day.

Show me a world where we aren’t profiting off telling people being fat is bad and you might just have a case against the overweight in this country being a true minority.

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